Marketing Comprehensive Major: B.S.—No Minor Required

CIP 521401

Students choosing a Comprehensive Major in Marketing must complete the common professional component courses and fulfill the following major requirements:

Requirements

Required Courses

MKTG 55332	Promotion	3
MKTG 55333	Consumer Behavior	3
MKTG 55430	Sales And Sales Mgt	3
MKTG 55432	Marketing Research	3
MKTG 55434	Marketing Management	3

Student must take two of the following: (6)

MGMT 54415	Intern In Management	1 to 3
	OR
MKTG 55435	Intern In Marketing	1 to 3
MKTG 55331	Retailing	3
MKTG 55431	Logistics Management	3
MKTG 55440	Business Study Abroad	1 to 6

Recommended Electives (3)

300 or 400-level advisor-approved elective

3

Total Credit Hours: 24

This program is an ACBSP accredited program.