Advertising Minor, 24 hours

CIP: 090903

This minor focuses on the applied aspects of advertising, covering basic skill sets of writing, design, and media planning, with a focus on digital and social platforms. 

Requirements

Required Courses (21 hours)

MMED 20130	Professional Media Writing	3
MMED 20230	Introduction to Advertising	3
MMED 20243	Media Design	3
MMED 20304	Advertising Case Studies	3
MMED 20314	Communication Law and Ethics	3
MMED 20333	Social Media Strategies	3
MMED 20428	Advertising Campaigns	3

Three hours from the following (3 hours):

ENGL 10210	Introduction to Creative Writing	3
MMED 20303	Introduction to Web Publishing	3
MMED 20343	Communication Design	3
MMED 20425	Knacktive	3