Marketing Comprehensive Major: B.S.—No Minor Required

CIP 521401

Students choosing a comprehensive major in Marketing must complete the Common Professional Component courses and fulfill the following major requirements:

Requirements

Required Courses

MKTG 55332	Promotion	3
MKTG 55333	Consumer Behavior	3
MKTG 55430	Sales and Sales Management	3
MKTG 55432	Marketing Research	3
MKTG 55434	Marketing Management	3

Student must take two of the following for a total of 6 hours:

MGMT 54415	Intern in Management	1 to 3
	OR
MKTG 55435	Intern in Marketing	1 to 3

MKTG 55331	Retailing	3
MKTG 55431	Logistics Management	3
MKTG 55437	International Marketing	3
MKTG 55440	Business Study Abroad	1 to 6

Recommended Electives (3)

300 or 400-level advisor-approved elective

Total Credit Hours: 24

This program is an ACBSP accredited program.