2018-2019 Graduate Catalog

Strategic Communication M.A.

Requirements

CIP: 090901

The Master of Art in Strategic Communication is a 32-credit online program focusing on skills that may be applied to multiple employment venues such as businesses, non-profits and government agencies.

Within this competency-based program, students learn and demonstrate knowledge and skills through exercises and activities. The program is designed for working professionals allowing students to complete the competencies at their own pace.

At Northwest, students may also earn credit through prior learning assessments giving students the opportunity to proceed through the program at a faster pace.

Admission Requirements

  • Minimum overall grade point average (GPA) of 2.75 on the undergraduate transcript
  • Application fee required
  • Submit with the application a two-page, double-spaced Statement of Purpose. Faculty teaching in the Strategic Communication program in the School of Communication/Mass Media will evaluate the Statement of Purpose as part of the application process, and a score of 3.5 or higher must be met. The score guide used by the GRE Analytical Writing Measure will be used. If the applicant does not successfully complete the Statement of Purpose, the applicant’s application may be considered for conditional admission, with remediation assigned in the applicant’s first semester.

Completion

  • Each student will complete the Capstone Domain at the conclusion of the five domains. While each student will have a unique capstone activity, the majority of the work will be research-based, and will be under the supervision of the student’s faculty mentor.
  • A requirement for the successful completion of the degree program is the portfolio. Each student will also write a reflective statement for their portfolio.
  • Research Component Requirement will be met through Capstone Domain.

Enrollment

  • Subscription based enrollment where a minimum of 9, and a maximum of 12 credit hours are required with the exception of student’s final term.

Grading

  • CBP Competency Based Pass indicates course completion with 85% or above
  • CBF Competency Based Fail indicates course completion below 85%
  • CBP Competency Based Prior Learning Credit can be awarded up to 11 credit hours. See associated fees on Bursar’s Website.
  • Incomplete grade are not an option for competency based programs. If unable to complete course, a CBF will be assigned and student will be required to re-enroll in the following term.

Students will have the opportunity to complete an assessment for each course a maximum of three times. If students do not successfully complete the course assessment they will be dismissed from the program.

Course Requirements List

Foundational Domain

  • COM 29610 Foundational Domain in Strategic Communication    3 hrs

Organizational Dynamics Domain

Strategic Communications Management Domain

Project Management Domain

Communication Skills and Techniques Domain

  • COM 29650 Strategic Communication Skills and Techniques 7 hrs

Capstone

  • COM 29660 Capstone in Strategic Communication                    3hrs


Total Credit Hours: 32