Advertising Major, 61 hours: B.S.—No Minor Required

CIP: 090903

Requirements

The Northwest Core (44-47 hours)

Must include the following:

ECON 52130	Survey of Economics *	3
	OR
ECON 52150	Principles of Macroeconomics *	3
MATH 17114	General Statistics *	3

Institutional Requirements (4 hours)

Required Courses

MMED 20130	Professional Media Writing	3
MMED 20151	Journalism Practicum (Newspaper)	1
MMED 20230	Introduction to Advertising	3
MMED 20243	Media Design	3
MMED 20304	Advertising Case Studies	3
MMED 20321	Media Planning & Sales	3
MMED 20333	Social Media Strategies	3
MMED 20343	Advanced Media Design	3
MMED 20351	Advanced Journalism Practicum (Newspaper)	2
MMED 20416	Senior Seminar	1
MMED 20428	Creative Concepts in Advertising	3
ACCT 51201	Accounting I	3
ACCT 51202	Accounting II	3
FIN 53311	Business Law I	3
FIN 53324	Fundamentals of Business Finance	3
MGMT 54313	Principles of Management	3
MKTG 55330	Principles of Marketing	3
MKTG 55332	Promotion	3
MKTG 55333	Consumer Behavior	3
MKTG 55430	Sales and Sales Management	3
MKTG 55432	Marketing Research	3
MKTG 55438	International Business	3
	OR
MMED 20450	Mass Communication Study Abroad	1 to 6

Total Credit Hours: 61