Advertising Major, 61 hours: B.S.—No Minor Required

CIP: 090903

Requirements

Directed General Education Courses

ECON 52130	Survey of Economics	3
	OR
ECON 52150	General Economics I	3
MATH 17114	General Statistics	3

Required Courses

MMED 20130	Professional Media Writing	3
MMED 20151	Journalism Practicum (Newspaper)	1
MMED 20230	Introduction to Media Advertising	3
MMED 20243	Media Design	3
MMED 20313	Principles of Broadcast Advertising	3
MMED 20333	Social Media Strategies	3
MMED 20343	Advanced Media Design	3
MMED 20351	Advanced Journalism Practicum (Newspaper)	2
MMED 20353	Principles of Print Advertising	3
MMED 20416	Senior Seminar	1
MMED 20430	Advanced Advertising Strategies	3
	OR
MMED 20452	Internship	1 to 3
	OR
MMED 20304	Advertising Case Studies	3
ACCT 51201	Accounting I	3
ACCT 51202	Accounting II	3
FIN 53311	Business Law I	3
FIN 53324	Fundamentals of Business Finance	3
MGMT 54313	Principles of Management	3
MKTG 55330	Principles of Marketing	3
MKTG 55332	Promotion	3
MKTG 55333	Consumer Behavior	3
MKTG 55430	Sales and Sales Management	3
MKTG 55432	Marketing Research	3
MKTG 55438	International Business	3
	OR
MMED 20450	Mass Communication Study Abroad	1 to 6

Total Credit Hours: 61