MMED 20430 Advanced Advertising Strategies

A capstone course which will apply advertising principles to an actual advertising campaign. Students will form an advertising agency to create a complete advertising campaign, including situational analysis, segment identification, campaign objectives and strategies, budgeting, and creative strategies. Campaign collateral, including print, broadcast and Internet advertisements will be developed by the students and presented to the client. Prerequisites: Senior Standing, MMED 20230, MMED 20243 and two of the following: MMED 20303, MMED 20313, MMED 20343, MMED 20353 or MKTG 55330. (S)

Credits

3