2014-2016 Undergraduate Catalog

Mass Media Major, 55 hours: B.S.—No Minor Required

Areas of Emphasis: Applied Advertising, Broadcast and Production, Multimedia Journalism, Sports Media

CIP: 090100

Core Courses for a Major in Mass Media

Required Core Courses

MMED 20110Fundamentals of Electronic Media Production

3

MMED 20120Introduction to Mass Media

3

MMED 20130Professional Media Writing

3

MMED 20220Media Literacy

3

MMED 20243Media Design

3

MMED 20303Introduction to Web Publishing

3

MMED 20314Communication Law and Ethics

3

MMED 20320Theories of Mass Communication

3

MMED 20409Media Business & Entrepreneurship

3

MMED 20416Senior Seminar

1

Total Credit Hours: 28

Mass Media: Applied Advertising Emphasis

Required Courses

Mass Media Core

28

MMED 20230Introduction to Media Advertising

3

MMED 20313Principles of Broadcast Advertising

3

MMED 20333Social Media Strategies

3

MMED 20343Advanced Media Design

3

MMED 20353Principles of Print Advertising

3

 

MMED 20430Advanced Advertising Strategies

3

OR

MMED 20452Internship

1 to 3

OR

MMED 20304Advertising Case Studies

3

 

Advisor-approved elective

3

Six hours from the following (6):

MMED 20150Journalism Practicum (Yearbook)

1

MMED 20151Journalism Practicum (Newspaper)

1

MMED 20215Practicum in Radio

1

MMED 20216Practicum in Television

1

MMED 20322Advanced Practicum in Radio

2

MMED 20326Advanced Practicum in Television

2

MMED 20350Advanced Journalism Practicum (Yearbook)

2

MMED 20351Advanced Journalism Practicum (Newspaper)

2

Total Credit Hours: 55

Mass Media: Broadcast and Production Emphasis

Required Courses

Mass Media Core

28

MMED 20111Introduction to Broadcast Operations

3

MMED 20224Introduction to Audio

3

MMED 20225Video Production

3

MMED 20313Principles of Broadcast Advertising

3

Three hours from the following (3):

MMED 20215Practicum in Radio

1

MMED 20216Practicum in Television

1

MMED 20322Advanced Practicum in Radio

2

MMED 20326Advanced Practicum in Television

2

Choose one of the following concentration areas for twelve hours (12):

Audio Concentration

MMED 20329Audio Technology & Recording

3

 

MMED 20406Advanced Audio-Music

3

OR

MMED 20407Advanced Audio-Post

3

 

MMED 20490Sound Design & Aesthetics

3

Advisor-approved electives

3

Video Concentration

MMED 20330Advanced Video Production

3

MMED 20417Television Directing

3

MMED 20484Digital Cinematography

3

Advisor-approved electives

3

Total Credit Hours: 55

Mass Media: Multimedia Journalism Emphasis

Required Courses

Mass Media Core

28

MMED 20227Reporting

3

MMED 20315Broadcast Journalism

3

MMED 20327Advanced Reporting

3

MMED 20333Social Media Strategies

3

MMED 20352Copy Editing

3

MMED 20355Photojournalism

3

 

MMED 20357Opinion Writing

3

OR

MMED 20358Feature Writing

3

 

Advisor-approved electives

3

Three hours from the following (3):

MMED 20150Journalism Practicum (Yearbook)

1

MMED 20151Journalism Practicum (Newspaper)

1

MMED 20215Practicum in Radio

1

MMED 20216Practicum in Television

1

MMED 20322Advanced Practicum in Radio

2

MMED 20326Advanced Practicum in Television

2

MMED 20350Advanced Journalism Practicum (Yearbook)

2

MMED 20351Advanced Journalism Practicum (Newspaper)

2

Total Credit Hours: 55

Mass Media: Sports Media Emphasis

Required Courses

Mass Media Core

28

MMED 20227Reporting

3

MMED 20315Broadcast Journalism

3

MMED 20327Advanced Reporting

3

MMED 20345Sports Broadcasting

3

MMED 20352Copy Editing

3

MMED 20356Sports Photography

3

MMED 20359Sports Reporting

3

Advisor-approved electives

3

Three hours from the following (3):

MMED 20150Journalism Practicum (Yearbook)

1

MMED 20151Journalism Practicum (Newspaper)

1

MMED 20215Practicum in Radio

1

MMED 20216Practicum in Television

1

MMED 20322Advanced Practicum in Radio

2

MMED 20326Advanced Practicum in Television

2

MMED 20350Advanced Journalism Practicum (Yearbook)

2

MMED 20351Advanced Journalism Practicum (Newspaper)

2

Total Credit Hours: 55