MCOM 20430 Adv Advertising Strat

A capstone course which will apply advertising principles to an actual advertising campaign. Students will form an advertising agency to create a complete advertising campaign, including situational analysis, segment identification, campaign objectives and strategies, budgeting, and creative strategies. Campaign collateral, including print, broadcast and Internet advertisements will be developed by the students and presented to the client. Prerequisites: Senior Standing, 20-230, 20-243 and two of the following: 20-313, 20-353, 20-303, 20-343 or 55-330.

Credits

3