Strategic Communication M.A.
CIP: 090901
The Master of Arts in Strategic Communication is a 30-credit online program focusing on skills and concepts that may be applied to multiple employment industries such as businesses, non-profits and government agencies.
Admission Requirements
- Minimum overall grade point average (GPA) of 2.75 on the undergraduate transcript
- Application fee required
- Submit with the application a two-page, double-spaced Statement of Purpose. Faculty teaching in the Strategic Communication program in the School of Communication and Mass Media will evaluate the Statement of Purpose as part of the application process, and a score of 3.5 or higher must be met. The score guide used by the GRE Analytical Writing Measure will be used. If the applicant does not successfully complete the Statement of Purpose, the applicant’s application may be considered for conditional admission, with remediation assigned in the applicant’s first semester.
Research Component Requirement
- Each student will complete the Capstone. Students may take the Capstone upon successful completion of 21 hours. While each student will have a unique capstone activity, the majority of the work will be research-based, and will be under the supervision of the student's faculty advisor.
Required Courses
| COM 29610 | Foundations of Graduate Studies in Strategic Communication | 3 |
| COM 29620 | Theories in Strategic Communication | 3 |
| COM 29621 | Conflict Management and Negotiation | 3 |
| COM 29622 | Organizational Culture and Power Dynamics | 3 |
| COM 29632 | Strategic Communication Cases and Campaigns | 3 |
| COM 29633 | Media Relations and Strategic Communication | 3 |
| COM 29642 | Brand Management and Public Relations | 3 |
| COM 29643 | Research and Data Analysis | 3 |
| COM 29653 | Argumentation and Advocacy | 3 |
| COM 29660 | Capstone in Strategic Communication | 3 |
Total Credit Hours: 30