Advertising Major, 61 hours: B.S.—No Minor Required

CIP: 090903

Requirements

Directed General Education Courses

ECON 52130	Survey Of Economics	3
	OR
ECON 52150	General Economics I	3
MATH 17114	General Statistics I	3

Required Courses

MCOM 20130	Prof Media Writing	3
MCOM 20151	Journalism Prac (Newspaper)	1
MCOM 20230	Intro To Media Advertising	3
MCOM 20243	Media Design	3
MCOM 20313	Prin Of Broadcast Adver	3
MCOM 20333	Social Media Strategies	3
MCOM 20343	Advanced Media Design	3
MCOM 20351	Adv Journal Pra(Newspaper)	2
MCOM 20353	Prin Of Print Advertising	3
MCOM 20416	Senior Seminar	1
MCOM 20430	Adv Advertising Strat	3
	OR
MCOM 20452	Internship	1 to 3
ACCT 51201	Accounting I	3
ACCT 51202	Accounting II	3
FIN 53311	Business Law I	3
FIN 53324	Fund Of Business Finance	3
MGMT 54313	Principles Of Management	3
MKTG 55330	Principles Of Marketing	3
MKTG 55332	Promotion	3
MKTG 55333	Consumer Behavior	3
MKTG 55430	Sales And Sales Mgt	3
MKTG 55432	Marketing Research	3
MKTG 55438	International Business	3
	OR
MCOM 20450	Mass Comm Study Abroad	1 to 6

Total Credit Hours: 61