2012-2014 Undergraduate Catalog

Mass Media Major, 55 hours: B.S.—No Minor Required

Areas of Emphasis: Applied Advertising, Broadcast and Production, Multimedia Journalism, Sports Media

CIP: 090100

Core Courses for a Major in Mass Media

Required Core Courses

MCOM 20110Fund Elec Media Production

3

MCOM 20120Intro To Mass Media

3

MCOM 20130Prof Media Writing

3

MCOM 20220Media Literacy

3

MCOM 20243Media Design

3

MCOM 20303Intro To Web Publishing

3

MCOM 20314Comm Law And Ethics

3

MCOM 20320Theories Of Mass Commun

3

MCOM 20409Media Business & Entrepreneur

3

MCOM 20416Senior Seminar

1

Total Credit Hours: 28

Mass Media: Applied Advertising Emphasis

Required Courses

Mass Media Core

28

MCOM 20230Intro To Media Advertising

3

MCOM 20313Prin Of Broadcast Adver

3

MCOM 20333Social Media Strategies

3

MCOM 20343Advanced Media Design

3

MCOM 20353Prin Of Print Advertising

3

 

MCOM 20430Adv Advertising Strat

3

OR

MCOM 20452Internship

1 to 3

 

Advisor-approved elective

3

Six hours from the following (6):

MCOM 20150Journalism Pract(Yearbook)

1

MCOM 20151Journalism Prac (Newspaper)

1

MCOM 20215Practicum In Radio

1

MCOM 20216Practicum In Television

1

MCOM 20322Advan Practicum In Radio

2

MCOM 20326Advanced Practicum In Tv

2

MCOM 20350Adv Journal Prac(Yearbook)

2

MCOM 20351Adv Journal Pra(Newspaper)

2

Total Credit Hours: 55

Mass Media: Broadcast and Production Emphasis

Required Courses

Mass Media Core

28

MCOM 20111Intro To Broadcast Oper

3

MCOM 20224Introduction To Audio

3

MCOM 20225Video Production

3

MCOM 20313Prin Of Broadcast Adver

3

Three hours from the following (3):

MCOM 20215Practicum In Radio

1

MCOM 20216Practicum In Television

1

MCOM 20322Advan Practicum In Radio

2

MCOM 20326Advanced Practicum In Tv

2

Choose one of the following concentration areas for twelve hours 12):

Audio Concentration

MCOM 20329Audio Tech & Recording

3

 

MCOM 20406Advanced Audio (Music)

3

OR

MCOM 20407Advanced Audio (Post)

3

 

MCOM 20490Sound Design & Aesthetics

3

Advisor-approved electives

3

Video Concentration

MCOM 20330Advanced Video Production

3

MCOM 20417Television Directing

3

MCOM 20484Digital Cinematography

3

Advisor-approved electives

3

Total Credit Hours: 55

Mass Media: Multimedia Journalism Emphasis

Required Courses

Mass Media Core

28

MCOM 20227Reporting

3

MCOM 20315Broadcast Journalism

3

MCOM 20327Advanced Reporting

3

MCOM 20333Social Media Strategies

3

MCOM 20352Copy Editing

3

MCOM 20355Photojournalism

3

 

MCOM 20357Opinion Writing

3

OR

MCOM 20358Feature Writing

3

 

Advisor-approved electives

3

Three hours from the following (3):

MCOM 20150Journalism Pract(Yearbook)

1

MCOM 20151Journalism Prac (Newspaper)

1

MCOM 20215Practicum In Radio

1

MCOM 20216Practicum In Television

1

MCOM 20322Advan Practicum In Radio

2

MCOM 20326Advanced Practicum In Tv

2

MCOM 20350Adv Journal Prac(Yearbook)

2

MCOM 20351Adv Journal Pra(Newspaper)

2

Total Credit Hours: 55

Mass Media: Sports Media Emphasis

Required Courses

Mass Media Core

28

MCOM 20227Reporting

3

MCOM 20315Broadcast Journalism

3

MCOM 20327Advanced Reporting

3

MCOM 20345Sports Broadcasting

3

MCOM 20352Copy Editing

3

MCOM 20356Sports Photography

3

MCOM 20359Sports Reporting

3

Advisor-approved electives

3

Three hours from the following (3):

MCOM 20150Journalism Pract(Yearbook)

1

MCOM 20151Journalism Prac (Newspaper)

1

MCOM 20350Adv Journal Prac(Yearbook)

2

MCOM 20351Adv Journal Pra(Newspaper)

2

Total Credit Hours: 55