Northwest Missouri State University

2021-2022 Undergraduate Catalog

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Digital Media Comprehensive Major, 61 hours: B.S.—No Minor Required

CIP: 110801

Content Strategy Concentration

This is an interdisciplinary major in conjunction with the Department of Fine and Performing Arts, the School of Computer Science and Information Systems, and the School of Communication and Mass Media. Three concentrations are available for this major: Computer Science Programming (Computer Science and Information Systems), Content Strategy (Communication and Mass Media) and Visual Imaging (Fine and Performing Arts).

The Northwest Core (44-47 hours)

Institutional Requirements (4 hours)

Must include the following:

CSIS 44130Computers and Information Technology

3

Required Core Courses (27 hours)

ART 13191Introduction to Design

3
ART 13292Computer Graphics I

3
ART 13294Typography I

3
MMED 20120Introduction to Mass Media

3
MMED 20243Media Design

3
MMED 20303Introduction to Web Publishing

3
CSIS 44144Web Development I

3
CSIS 44334Web Development II

3
MKTG 55330Principles of Marketing

3

Required Courses for Content Strategy Concentration (28 hours)

MMED 20110Fundamentals of Electronic Media Production

3
MMED 20130Professional Media Writing

3
MMED 20230Introduction to Advertising

3
MMED 20314Communication Law and Ethics

3
MMED 20333Social Media Strategies

3
MMED 20334UX and Analytics

3
MMED 20343Communication Design

3
MMED 20355Photojournalism

3
MMED 20409Media Business and Entrepreneurship

3
MMED 20416Senior Seminar

1

Advisor-Approved Electives (3 hours)

Advisor-approved electives

3

Choose three hours from the following courses (3 hours):

MMED 20150Journalism Practicum (Yearbook)

1
MMED 20151Journalism Practicum (Newspaper)

1
MMED 20215Practicum in Radio

1
MMED 20216Practicum in Television

1
MMED 20322Advanced Practicum in Radio

2
MMED 20326Advanced Practicum in Television

2
MMED 20350Advanced Journalism Practicum (Yearbook)

2
MMED 20351Advanced Journalism Practicum (Newspaper)

2
MMED 20450Mass Communication Study Abroad

1 to 6
MMED 20452Internship

1 to 3

Free electives as needed to reach minimum 120 graduation hours

This major requires CSIS 44130 Computers and Information Technology as a prerequisite course as required by course descriptions. Students, therefore, should take this course for their Digital Literacy Institutional Requirement.

Concentration in Computer Science Programming

see the School of Computer Science and Information Systems

Concentration in Visual Imaging

see the Department of Fine and Performing Arts